Decathlon Alberton set and ready to launch

Decathlon Alberton is in full swing and is all ready to display the first sports megastore in South Africa that will accommodate every consumer with sports accessible and a quality sports retail brand.

With more than 1 000 megastores across 26 countries, Decathlon is considered to be amongst the biggest sport retailers in the world – if not the biggest. Founded in Lille, France, more than 40 years ago,
tame TIMES visited the upcoming Decathlon Alberton store and interviewed the communication leader, Japie Kruger, who outlined the purpose of Decathlon and their expectations for the grand opening.

“We are very excited to welcome people from Alberton as well as the surrounding areas over the opening weekend where we will serve them with our Decathlon own passion branded products”, said Kruger.

Kruger added ever since 1976, Decathlon have been observing sportspeople in action to understand their needs. Decathlon’s product managers, designers and engineers have all stood pitch, court, track and pool-side in order to conceive our innovative products. Because they master product design, production and distribution, they are able to sell goods at low prices, available exclusively from our stores and online.

tame TIMES scanned through the store and was amazed with the affordable pricing of their wide range of products.

“All products Decathlon stores across the world follow the same formula: huge trading spaces filled with products representing more than 50 sports and outdoor codes, sold at low prices. Here are no lifestyle products but only functional sports products. Each and every product was built for consumers to use for sporting activities. Decathlon South Africa’s goal and passion is to make the pleasure and benefits of sports accessible for everyone in this beautiful country”, added Kruger.

The opening of Decathlon’s 2500m² sports megastore at Mall at Newmarket on Saturday the 2nd of September promises to be a fun day out for the whole family with lots of exciting new products on offer. The 600m² playground and the Decathlon Café also ads a very unique flavor to the offering and encourages the user to try out products as well as to interact with the energetic Decathlon team.

You can stay updated about all the latest happenings at Decathlon Alberton on Facebook: @DecathlonAlberton & @DecathlonSouthAfrica!