The East Rand Mall, situated in the heart of Ekurhuleni has glided into the 21st century in style after the establishment concluded a revamping process that has greatly expanded the centre’s offering to its prestigious pool of clients and customers.
During the month of April, the East Rand Mall unveiled its new look after engaging in a revamping process that will see the mall valued at an estimated R2.4 billion in the property market.
The centre is situated in an established, well known and well settled area which offers diverse and convenient products and services and is very accessible at the heart of Ekurhuleni.
Speaking on the revamping and re-launching of the Mall, Petra Foord, the East Rand Mall’s General Manager says that centre is looking to attract more shoppers from the region and in turn remain the destination of choice in the East Rand.
“By supporting the community on their retail and lifestyle demands, we are able to boost and support our local metropolitan community to stay relevant and grow our offering to assist with servicing our community’s needs,” she says.
Commenting on why the centre needed a revamp, Foord reveals that the mall needed an upgrade and a modern look which would give it energy in a consumer market that is getting younger and more vibrant.
“It also needed a more upmarket and refreshed look and the new look and feel will go a long way in minimising inconvenience to our customers and tenants alike which was one of our biggest challenges.
“Our offering now includes more of the Fashion Anchors such as Mr Price, Cotton On as well as an increased offering in the fashion stores for all children, teens, young male and female adults and stylish upmarket gear. Alongside this we have supported these stores with lifestyle brands for shoes, accessories and leisure choices.,” explains Foord.
One of the key elements of the revamp which will see an impact on the surrounding community is that there will no longer be a need for people to travel far because everything they need will be on their door steps. With this key revelation, Foord says that the mall will see consistent growth in both foot fall and trading density.
“Our plan is to stay relevant in our times by offering what is needed with the best service and safety in place. Our offerings will stay current with the times and needs and we look to always have a CSI community support initiative tied into our daily activities,” she adds.
In conclusion, Foord says that the current leadership of the East Rand Mall understands the digital trend and is gearing up to move forward with numerous digital offerings.
“We are soon to launch our brand ambassador programme which allows shoppers to book the personalised services of an ambassador to assist with their shopping requirements.
“Be it taking care of your grandmother for the morning in her wheelchair, or offering retail advice on all lifestyle requirements. The digital space is here to stay and we will be adopting it more and more as we grow with our community,” she concludes.